Privacy policy

Last Updated: 26 February 2026

Prime Essential Commerce Ltd (Company Number: 17036699 ), a company registered in England and Wales with its registered office at 128 City Road, London, EC1V 2NX, United Kingdom (“we”, “our”, “us”) operates www.primedealstore.co.uk (the “Website”) and provides related products and services (the “Services”).

For the purposes of UK data protection law, Prime Essential Commerce Ltd is the Data Controller of your personal data.

This Privacy Policy explains how we collect, use, process, store, and disclose your personal data when you use our Services.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. PERSONAL DATA WE COLLECT

We may collect and process the following categories of personal data:

A. Identity & Contact Data

  • Full name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

B. Financial & Transaction Data

  • Payment method details (processed securely via third-party providers)

  • Transaction details

  • Payment confirmations

  • Order history

⚠ We do not store full card numbers on our servers. All card payments are processed via PCI-DSS compliant payment processors.

C. Account Data

  • Username

  • Password (encrypted)

  • Account preferences

D. Technical & Usage Data

  • IP address

  • Browser type

  • Device identifiers

  • Pages visited

  • Time spent on site

  • Cookies and tracking data

E. Communications Data

  • Customer service correspondence

  • Reviews

  • Messages sent via contact forms

2. HOW WE COLLECT YOUR DATA

We collect data:

  • Directly from you when you place orders or create an account

  • Automatically via cookies and tracking technologies

  • From payment processors and fraud prevention partners

  • From service providers supporting our business

3. LEGAL BASIS FOR PROCESSING (UK GDPR)

Under UK GDPR, we rely on the following lawful bases:

Contractual Necessity

To process orders, deliver products, process payments, and manage your account.

Legal Obligation

To comply with tax, accounting, anti-money laundering (AML), fraud prevention, and regulatory requirements.

Legitimate Interests

To:

  • Prevent fraud

  • Protect our business

  • Improve website performance

  • Manage customer relationships

Consent

For:

  • Marketing emails

  • Promotional communications

  • Non-essential cookies

You may withdraw consent at any time.

4. HOW WE USE YOUR PERSONAL DATA

We use your data to:

  • Process and fulfil orders

  • Process payments

  • Deliver goods

  • Prevent fraud and unauthorized transactions

  • Conduct identity verification and compliance checks

  • Provide customer support

  • Improve website functionality

  • Send marketing communications (where consented)

  • Comply with legal obligations

5. PAYMENT PROCESSING & FINANCIAL COMPLIANCE

All payments are processed securely through third-party payment processors including but not limited to:

  • Stripe

  • PayPal

  • 2Checkout / Verifone

  • Shopify Payments (where applicable)

These providers are PCI-DSS compliant and may independently process your personal data according to their own privacy policies.

We may share necessary personal data with financial institutions, payment processors, fraud detection agencies, and regulatory authorities for:

  • Fraud screening

  • Anti-money laundering (AML) compliance

  • Know Your Customer (KYC) checks

  • Transaction risk analysis

  • Chargeback investigations

We reserve the right to suspend transactions suspected of fraudulent or unlawful activity.

6. DISCLOSURE OF PERSONAL DATA

We may share your personal data with:

  • Shopify (website hosting provider)

  • Payment processors

  • Shipping and logistics providers

  • IT and cloud service providers

  • Fraud prevention agencies

  • Professional advisors (legal, accounting)

  • Regulatory authorities where legally required

We do not sell your personal data.

7. INTERNATIONAL DATA TRANSFERS

Your personal data may be transferred outside the UK.

Where we transfer data outside the UK or EEA, we rely on:

  • UK International Data Transfer Agreements (IDTA)

  • Standard Contractual Clauses (SCCs)

  • Adequacy decisions

8. DATA RETENTION

We retain personal data:

  • For the duration of your customer relationship

  • For 6 years for tax and accounting compliance (UK requirement)

  • As required for fraud prevention and dispute resolution

  • Until consent is withdrawn (for marketing)

Data is securely deleted when no longer required.

9. COOKIES & TRACKING

We use cookies and similar technologies to:

  • Enable website functionality

  • Analyze website traffic

  • Improve performance

  • Deliver targeted advertisements

You may manage cookie preferences via your browser settings.

Where required by law, we obtain consent before placing non-essential cookies.

10. DATA SECURITY

We implement appropriate technical and organizational measures to protect personal data, including:

  • SSL encryption

  • Secure hosting infrastructure

  • Access controls

  • Encrypted passwords

  • PCI-DSS compliant payment processing

However, no system can guarantee absolute security.

11. YOUR RIGHTS UNDER UK GDPR

You have the right to:

  • Access your personal data

  • Request correction

  • Request deletion

  • Restrict processing

  • Object to processing

  • Data portability

  • Withdraw consent

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact:
support@primedealstore.co.uk

We may require identity verification before processing requests.

12. CHILDREN’S DATA

Our Services are not directed to individuals under 16 years of age. We do not knowingly collect children’s data.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect legal or operational changes. The updated version will be posted on this page with a revised date.

14. CONTACT DETAILS

Prime Essential Commerce Ltd
128 City Road
London, EC1V 2NX
United Kingdom
Email: support@primedealstore.co.uk